The short version
Three differences that decide it
Per seat + usage vs flat
Vercel Pro is $20 per user per month plus usage (bandwidth, function invocations, image optimisation) as of July 2026 — the bill is a function of your team size and your traffic. G7Cloud Pro is £39/mo whether one person deploys or ten, whatever your traffic does.
Functions vs a real server
On Vercel your code runs as serverless and edge functions. On G7Cloud it runs as a persistent Node 18/20/22 process in a dedicated container: WebSockets, long-running jobs and cron work natively, and there are no cold starts because nothing has to start.
Database adjacent vs included
On Vercel, data means marketplace or third-party services with their own bills. G7Cloud includes managed PostgreSQL 15 and Redis 7 instances from the Business plan, on the same platform as your app, with WireGuard private networking on Pro.
Keep the workflow
The Vercel workflow, without the Vercel bill
The reason developers love Vercel is the workflow: push a branch, get a preview, merge, it ships. That part comes with you. Connect your GitHub, GitLab or Bitbucket repo and G7Cloud builds on every push with live build logs. On Pro, every pull request gets its own preview environment. Rollback is a redeploy. Deploy webhooks post to Slack or Discord.
What changes is what your code runs on: a dedicated, always-on container instead of functions. That makes WebSockets, background work and cron jobs ordinary — and makes your bill a fixed number instead of a formula.
$ git push origin main
→ Build started · Next.js detected · Node 20
→ next build … done
✓ Deployed to yourapp.apps.g7cloud.com
# PR #42 opened
✓ Preview environment ready (Pro)
# end of month
Invoice: £39.00 — same as last month
Feature comparison
Vercel Pro is $20 per user per month plus usage charges (bandwidth, functions, image optimisation), as of July 2026. G7Cloud plans are flat GBP with no per-seat or usage components.
Flat plans for teams that ship
No seats, no usage line items. Fixed GBP, monthly or annual (save 20%), 30-day money-back on paid plans.
Business
Up to 3 sites plus full-stack AI apps — shop, bookings, CMS.
- 3 hosted sites — any type, incl. WooCommerce & Magento
- Full-stack AI apps — online shop, bookings, CMS & more
- Real database + admin panel on AI-built sites
- Stripe checkout on your AI-built shop (your own keys)
- AI Website Builder — 5 projects, publish 3
Just one app? Starter hosts a git-deployed app for £9/mo — see all plans
Where Vercel is still the better fit
We would rather lose you honestly than win you with spin. Stay on Vercel if these matter to you:
The global edge network
This is the big one. Vercel serves your site from points of presence around the world; G7Cloud serves it from UK infrastructure. For UK and European audiences the difference is small; for a global audience, Vercel’s edge will serve far-away visitors faster. If your users are worldwide and latency-sensitive, Vercel is the better fit.
Serverless and edge functions
There are no serverless functions here — your app is a persistent container. That removes cold starts and makes WebSockets easy, but it also means no scale-to-zero economics and no edge middleware running next to the visitor.
First-party Next.js integration
Vercel builds Next.js; new framework features land there first and are tuned for their platform. G7Cloud runs Next.js as a standard Node server build — solid and unexotic, but we will not have day-one support for every platform-specific feature.
A generous free tier for hobby projects
Vercel’s Hobby tier is hard to beat for side projects. G7Cloud’s Free plan covers the AI Website Builder, but hosting your own git-deployed app starts at Starter (£9/mo).
Weighing it up in more depth? Read the full Vercel alternative guide.
Who should switch
Teams paying per seat
If your Vercel bill is mostly seats, a flat £39/mo for the whole team is an easy calculation. Agency (£99/mo) adds real team roles: owner, admin, developer, editor, viewer.
Apps that are really full-stack
If you are stitching together a function host, a database provider and a Redis provider, one platform with managed Postgres 15 and Redis 7 included simplifies both the architecture and the bill.
UK businesses with UK users
When your audience is here, the global edge network you are paying usage rates for is mostly idle. UK infrastructure, fixed GBP billing and UK-based engineers fit the actual workload.
Switching from Vercel — FAQ
Start free — no card
Build a real, database-backed site with the AI Website Builder on the Free plan, or host your existing site on managed UK infrastructure from £9/mo. Fixed prices, and you own the code.